Become an Ambassador
Let's share a passion together
Join the adventure of Maison Caffet by becoming one of our chosen ambassadors, through innovative and sleek boutiques. They celebrate exceptional chocolates and pastries in the same place, around dedicated spaces, in a refined atmosphere where conviviality and pleasure prevail.
Since 1954, Maison Caffet has been crafting high-end and creative chocolates and pastries, using pure origin products and praline made in-house, specializing in this flavorful raw material. The transmission of passion and know-how is at the heart of Maison Caffet's values, recognized in 2014 by the label Entreprise du Patrimoine Vivant (EPV), which acknowledges French companies with artisanal and industrial excellence.
The product concept of Maison Caffet will allow you to offer the best to your customers by bringing together chocolates and pastries from this praline specialist, in a pleasant space. Our boutique concept revolves around clearly defined product collections, 100% artisanal craftsmanship.
Master artisan Pascal Caffet personally chooses his ambassadors, passionate and gourmet, who will know how to recount the story of this exceptional house by transmitting its values and knowledge.
Receive the presentation Become our ambassador 
Some Figures
Your franchise contract:
- Contract duration: 7 years
- Contractual territorial exclusivity
- Entry fee: €19,000 excluding taxes
- Royalties: 3% of the Net Turnover excluding taxes (NTET)
- Communication fee: 2% of the Net Turnover excluding taxes (NTET)
Your investment*
- Total investment: €280,000 excluding taxes (excluding leasehold and working capital requirements)
- Personal contribution: 1/3 of the total investment
Estimated turnover**
- €660,000 excluding taxes at cruising speed by year 3
Your investment breakdown:
- Works and equipment: 71%
- Incorporation costs (company formation, security deposit, agency fees): 10%
- Initial flat fee (entry fee, training, and initial assistance): 9%
- Initial stock: 8%
- Opening communication: 2%
*Indicative data for a 75m² premises (50m² sales area and 25m² storage).
**Data from Maison Caffet pilot stores for the period from July 1, 2021, to June 30, 2022 (Troyes, Pont-Sainte-Marie, Metz, Nancy, Châlons, Strasbourg excluding Kiosk).
The Maison Caffet Supports You
From idea to realization, Maison Caffet accompanies you at every step in your journey to become an Ambassador.
We offer every new candidate a discovery day in our boutique in Troyes to confirm your choice. Then, we guide you through all the steps of opening your boutique (advice on location selection, architectural project, and supervision of works, support in the launch, setting up your sales space on opening day).
You will also benefit from a three-week training at our production site and in the boutique: we will then pass on all the know-how of Maison Caffet to you (products, sales, administrative, quality).
On a daily basis, you can rely on Maison Caffet's support, with monthly visits from the network animator and the Maison Caffet Know-how manual to answer all your technical questions.
A communication service guides you in your local actions and a telephone assistance will answer your questions (communication, sales, quality, production, accounting, project).
Recruitment Steps:
- Reception of the application file
- Phone contact
- Appointment at headquarters/li>
- Discovery day in the boutique
- Validation of the application and project
- Project implementation
- Three-week training at headquarters
- Opening of your gourmet boutique
For any further information, you can contact us at franchise@caffet-compagnie.com
Our Ambassadors Speak Out
Q&A
Who should I contact at Maison CAFFET during the different stages of my project?
Regardless of the stage, you have a single point of contact from the first phone call to the opening of your boutique. This allows for privileged communication and personalized attention to your project.
How do you manage the seasonal aspect of chocolate activity?
Maison CAFFET combines authentic and modern chocolate with a range of delicious pastries, ensuring year-round activity. Additionally, we offer a collection of unique products that delight your senses and taste buds at every event such as Christmas, Valentine's Day, or Easter.
Do I need to take care of the works for my boutique?
We work with a Master Builder who ensures compliance with the architectural concept and coordinates all the work for your boutique on your behalf.
Do we need to source from multiple suppliers?
Maison CAFFET boasts nearly 70 years of artisanal expertise. Pascal Caffet and his team conceive and create all of our enticing treats, making us your sole supplier.
What contributes to the renown of Maison Caffet?
Since 1954, Maison CAFFET has set the standard for excellence in Chocolate and Pastry. Specifically, it's the daring of the Master Artisan of Praline that has earned the company its coveted label of Living Heritage Company. Particularly for its stunning homemade traditional Praline.